How Can PR Improve a Brand’s Presence?

Accelerate Digital Maturity

Rationale – Digital marketers are always on the lookout for the next big thing. By nature, they are curious and driven and want to use technology to drive engagement, leads and revenue. This means they want to work for digitally mature companies that provide access to the latest technology to drive online marketing activities but also collaborate and communicate in this age of hybrid and remote working.

Benefits – Deloitte research found that research workers at digitally mature companies are five times more likely to be provided with the resources to innovate. And this is not limited to millennials but applies across the board and across all age groups, demonstrating a recognition of the influence of the digital environment. Organizations that nail down a digital strategy that includes people along with processes and technology are more successful in retaining talent.